THE POWER OF SPLASHMETRICS
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You’ll see how our smart content answers pre-purchase questions for the Buyer just like a sales rep would.
How can improve revenue growth and generate a better ROI in today’s economy?
It starts with your buyer!
As a Senior Executive or Owner of an organization, trying to improve revenue growth and generate a better ROI is always a top priority. An excellent way to do this is to increase new business revenue through the channel, which provides all the benefits of increasing reach, diversification, cost efficiencies and brand exposure.
But to achieve better results, the channel must unleash the demand creation power of the partner seller to develop new sales. This is especially a challenge now that B2B buyers don’t want to speak to sales people anymore – but instead want to self-educate and manage the buying experience on their own. Today’s product enablement and unstructured sales creation approaches are insufficient for consistent demand creation with today’s buyer.
Splashmetrics is a next-generation partner intelligence and content delivery tool designed to address the shortcomings of traditional channel sales models like MEDDIC, Challenger and Spin selling that are no longer effectively mapped to todays B2B buyers.
The results are a channel operation that creates partner engagement and transitions passive fulfillment partners into active sellers, perpetually prospecting and closing new opportunities for your products and services.
By implementing Splashmetrics’ automated buyers journey platform as part of your Channel Partner sales and marketing strategy, you can expect to see:
- Engaged demand generation partners.
- 25% + Revenue Growth.
- Reduced CAC.
- Almost immediate ROI.
Isn’t it time to harness the power of the self-serve buyer and unleash the demand creation of your partners?
To take a deeper dive and learn more about how Splashmetrics can help accelerate its channel revenue use the menu to the right of the screen to book a demo with us.
The future of sales content for your Partners and Buyers.
Instead of traditional static PDFs for your eBooks, Case Studies, White Papers, Infographics, Data Sheets, etc. give the modern business buyer what they want and how they want it. With Splashmetrics, you can now leverage – for both the Buyer and each specific Channel Partner – hyper-personalized, self-serve, dynamic, and measurable content that is fully responsive and aligned to each specific stage of the buying process.
Buyers (and buying committees) can seamlessly move through an end-to-end sales content journey via automated calls-to-action, with every content asset being fully personalized without the need for forms or cookies.
Content interaction and intent-based data are then fed back into your organization, and/or partner CRM, resulting in highly engaged, enthusiastic demand generation partners that transitions passive fulfillment partners into active sellers.
What primary challenge do you face in meeting your channel revenue objectives? And how does that challenge area compare to others? Make a selection in the interactive graph to see, then scroll down for more…
TOP CHALLENGE IN MEETING
CHANNEL SALES AND ROI OBJECTIVES
Where does fall?
Why Splashmetrics?
AFFORDABLE
POWERFUL
SCALABLE
AI-driven strategic planning and best-in-class analytics.
Our revolutionary smart content is game-changing, yes, but it’s only one component in delivering on the demands of today’s B2B Buyers. In order for you, your teams and partners to execute this kind of continually customized content experience at scale across an end-to-end Buyer Journey you need a clear game plan and actionable data.
For example, in what sales stage should this particular asset sit? Who exactly are the Buyers (roles/personas) and what data do you need from their interactions in this asset to further qualify and nurture them? Where do you send each Buyer next via the CTA links to continue the sales conversation? How do your teams know how to integrate such assets with their MA/CRM/CMS/CX platforms and sales flows?
Our platform’s automated strategic planning ensures that all internal and GTM partner stakeholders across are collaboratively aligned prior to executing each initiative. And with our powerful, AI-driven integration and analytics, they can consistently deliver – and deeply measure the efficacy of – the automated sales development today’s Buyers demand.
After all, more informed Buyers making more purchase decisions is exactly what drives revenue and ROI. And isn’t that the focus of every like you?
Integrate it all with your existing stack.
The sales conversation with your Buyers is now happening here – in the content. The question is, are you participating?
Sales content assets like these are typically static PDFs and/or independent of a business’ critical MA/CRM/CX platforms. The answer to this question is usually, no. In other words, most businesses have a blind spot in the worst possible part of the journey (often referred as “dark social”).
By integrating Splashmetrics with leading platforms like HubSpot, Salesforce, etc…that buyer/seller/marketing conversation becomes 3-way. And the divide is now bridged.
For example, Splashmetrics allows you to automatically map and populate custom fields in your CRM with Buyer interaction data from within the content (like the interactive chart above). This invaluable, qualitative data directly from the Buyer, can then be used to drive sales alerts and trigger automated sequences, workflows, and playbooks.
Splashmetrics also auto-generates “SmartLink” URLs that can be given to your partners to embed and distribute as part of their marketing efforts to their/your buyers. Best of all, these links ensure that engaged Buyers never have to deal with forms or cookies at all. It’s perfect for Channel ABM!
Scale ‘s Channel revenue.
Have a look at this video for more information…
To learn more how Splashmetrics can help reach its full channel revenue potential schedule a meeting and demo now!