Integrate it all with your existing stack.
You can see how it’s all coming together now, but there is one more critical step to finally and fully bridge that sales and marketing divide still hurting ‘s bottom line. Think about it this way, the sales conversation with your Buyers is now happening here – in the content. The question is, are you participating?
Content assets like these are typically static and/or independent of a business’ critical MA/CRM/CX platforms. So the answer to this question is usually, no. In other words, most businesses have a blind spot in the worst possible part of the journey.
By directly integrating SplashMaker with leading platforms like HubSpot…that sales conversation with your Buyers becomes 2-way. And that divide is bridged.
For example, SplashMaker allows you to automatically map and populate custom fields in your CRM with Buyer interaction data from within the content (like the interactive chart above). This invaluable, qualitative data directly from the Buyer, can then be used to drive sales alerts and trigger automated sequences, workflows, and playbooks.
SplashMaker also auto-generates a “SmartLink” URL that can be used within your CRM for CTA buttons and text links in emails, landing pages, etc. As you’re experiencing now, this SmartLink brings known contacts directly to the SplashMaker content with full customization – without them ever having to deal with forms or cookies. It’s perfect for ABM!